# Focus funnel — talking-head video scripts (v1, 2026-09-28)
Reshoot scripts for Dr. Robert Love. Placeholder cuts use his real footage where his real words match; every other line is shown as an on-screen caption card read by a clearly labeled placeholder narrator. No synthetic Robert voice. Claims follow research/claims-evidence.md (structure/function only; no disease words; no "3 days / first dose" promises). Price is never spoken (per Cody's standing rule: video never states price; the page does).

Format: vertical 9:16, 4K if possible, same charcoal curtain / black shirt setup as the "Focus: How To Take" video. Hold the Focus bottle from line 3 on. Target runtimes below.

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## V1 — Sales page hero (target 1:30)
1. [HOOK] If you walk into a room and forget why you went in... if you read the same paragraph twice... if you hit that foggy wall every afternoon — this is for you.
2. [WHO] I'm Dr. Robert Love. I teach brain health to millions of people online, and I designed a new formula called Focus.
3. [WHAT] Focus is my most powerful brain formula. It's the full double serving of my NeuroPlus formula — four capsules — in one bottle. [hold up bottle]
4. [WHY] I designed it to support acetylcholine and dopamine — the messengers your brain uses for focus, memory and attention.*
5. [INGREDIENTS] Bacopa, huperzine A, L-tyrosine, gotu kola, inositol, zinc and active methylated B vitamins. No caffeine. No stimulants.
6. [HOW] Take four capsules in the morning, before breakfast. If that's too strong for you, take two. Never after 4 p.m.
7. [EXPECT] Some people notice a difference in the first few days. For most, it takes about two weeks — and the best results come from taking it every morning.*
8. [RISK] And you're covered by my 180-day Better Brain guarantee. If you don't love it, you get your money back.
9. [CTA] Choose your supply below. I think you're going to love it.
Placeholder cut uses: Wistia 8dv82dm2a4 0:00–0:22 (lines 2–4 in his words), 0:22–0:54 (line 6), 1:21–1:42 (2 vs 4); TikTok 04 capsule B-roll 0:40–0:48; caption cards for 1, 5, 7, 8, 9.

## V2 — Upsell 1 (more Focus) (target 0:45)
1. Thank you for trusting me with your brain. Your order is confirmed.
2. One quick thing before we pack your box. The ingredients in Focus work best with steady, daily use — the Bacopa research ran for eight to twelve weeks.*
3. The biggest mistake I see is running out right when it's starting to work.
4. So on this page only, I've set aside extra bottles at my best price, with free bottles added. It's a one-time offer and it won't be shown again.
5. Same 180-day guarantee. Tap the button below to add it to your order.
Placeholder: 8dv82dm2a4 1:50–2:11 (emotional close) + caption cards.

## V3 — Upsell 2 (NMN) (target 0:50)
_Scope change 2026-09-28: Upsell 2 is now Dr. Love's NMN (replaces the NeuroPlus script)._
1. Before your order ships — I want to tell you about the other half of my morning routine: NMN.
2. Focus supports the messengers your brain uses to think. NMN supports the energy your cells run on.*
3. Your body uses NMN to make NAD+, a molecule every cell needs to turn food into energy. NAD+ levels naturally decline as we get older.*
4. My NMN gives you 1,000 mg of NMN with TMG and methylated B vitamins in two capsules a day.
5. Today you can add it at a special customers-only price, with free bottles. Same 180-day guarantee.
Placeholder: NMN page Wistia xj34gfxmsj ("NMN Exclusive Sale", Robert vertical selfie, 3:51), a clean 10–25 s span on NMN/NAD+/energy + caption cards. Exclude any audio with Alzheimer's, dementia, diabetes, blood sugar, blood pressure, heart disease, cognitive decline, "reverse(s) aging", Harvard, David Sinclair, cure/treat/prevent.

## V4 — Upsell 3 (Organic Matcha) (target 0:45)
1. Last thing — how do you get through the afternoon?
2. I like to pair my morning brain formula with matcha instead of another cup of coffee.
3. My Organic Matcha capsules give you ceremonial-grade matcha from Japan — no whisk, no cup, no sugar.
4. Matcha has natural caffeine plus L-theanine, so it feels smoother than coffee for most people.* Take it in the morning or early afternoon.
5. Add it today at a customers-only price. Same guarantee.
Placeholder: IG DVRX-0ukd7M matcha footage (captions burned in) + caption cards.

## V5 — Thank-you (use as-is)
Wistia 8dv82dm2a4 "Dr. Love's Focus: How To Take" (2:12). Note for reshoot: soften "you're gonna notice this right away / by day three" and "the brain fog is gonna go away" to "many people notice a difference in the first couple of weeks" and "helps clear occasional brain fog".*

*These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure or prevent any disease.